College kids hate textbooks. Can e-books really help?

(Colleen Taylor)- It’s no secret that most college students aren’t crazy about textbooks. But will moving required-reading materials to an e-book format really change all that? A new market research study indicates that it just might.

Seventy-three percent of college students who responded to a new Kelton Research study sponsored by education software startup Kno said they’d be willing to do something they might not normally do — including giving up dating or sex — if they could never carry another textbook.

That sounds a bit sensational, but it makes more sense when you think about the financial and physical burden that college textbooks represent: College students can expect to spend some $2,400 on textbooks during their undergraduate careers, and a quarter of students have to carry in excess of 20 pounds’ worth of books on a typical day, according to the study. Read more here…